You’re gazing hungrily at your laptop screen, drooling over the Google Search Results you see. All those damn websites on the very first page, and many of them have content that’s just at par with your own. Yet, your website is nowhere close to the first page (you had to scroll down for several minutes before seeing any hint of your own content). It’s exasperating! Why is your website not ranking as high? What could you be doing wrong?!
Turns out, it takes more than just a domain name and a prayer to God to rank high on Google! What many people don’t realize is that Google’s algorithm lays out some very specific, very stringent rules for all websites to follow. Let me help you figure out some of these rules.
You’re Neglecting Technical SEO
Here’s the thing: Search Engines like Google are evolving their algorithms on a daily basis. If your website doesn’t have a solid foundation laid out to update accordingly – it’ll reach the pit-bottom of Search Engine rankings in no time. This is why technical SEO is so important:
1. Website speed
I’ll start with a fascinating statistic: A 100 millisecond delay in load time can cause conversion rates to drop by 7%.
It shouldn’t be hard to deduce that your website speed is incredibly important for your users. And it’s even more important for Google! So much so Google ranks website speed as one of the most primary ranking factors in its algorithm. Here are a few ways to improve your website’s speed:
1. Cut down on redirects from other websites
2. Optimise your website’s visuals
3.Make the website templates minimalistic
2. Indexation And Crawlability
In order to reach the top of Google’s Rankings, you must make sure that your website can be indexed by Google. This is where crawlability comes in. Crawlability simply means the ability of a search engine to access the pages on your website and add them to its database (aka indexing it). Think of this as Google’s sneaky detectives searching for the best websites out there. The more indexable your website is, the more likely it will be approved by crawlers.
You’re Half-Assing Your On-Site SEO
On-site SEO is where your meta descriptions, URLs, title tags, page titles etc come into play (Here’s a checklist of On-Site SEO elements). These are all the tactics that will make your website as Search Engine friendly as possible. When the crawler comes around to index your website – your website structure, content etc must be in great shape. The better shape it’s in, the higher your website shall rank!
You’re Practising Keyword-Stuffing
Several years ago, when SEO wasn’t as advanced as it is now, people got away with cramming the hell out of keywords on their website. They’d use the same keyword over and over again, hoping it would amp up their position for that specific keyword. The idea was to manipulate their website’s ranking in search results. And it used to work.
Unfortunately, this is not the case anymore. At all. But people refuse to move on from this ancient tactic! No matter how indexable your website is – keyword stuffing will hold it back from ranking high on Search Engines, and might even get your website blocked altogether.
Your Website Isn’t Mobile-Friendly (Enough).
Unless you’ve been living under a rock for the last decade – you already know that half the world has now turned its back on PCs and switched to smartphones. Google knows! In fact, they rolled out their notorious algorithm update in 2015 that made it crystal clear: websites that follow best practices for mobile-friendliness have a massive advantage over those that don’t. Period.
Having a mobile-friendly website requires that you focus on your localization, responsive design, speedy load time and several other factors. If you haven’t optimized your website to be mobile-friendly with an accessible interface – lose any hopes of ranking on even the last page on Google!